About Us

Our team has over 30 years experience in the roof and gutter de-icing industry. We've worked with all the major brands of highest quality UL Listed commercial self-regulating heat trace cables. What we learned was that heat trace manufacturers and layers of distributors and retail businesses are charging excessive markups for cable. At FloTrace, we eliminate the layers of markups. We match or exceed the specifications of other high quality self-regulating cable manufacturers and deliver it to professional customers at the most competitive prices in the industry. FloTrace launched in 2019 to meet the growing demands from various industries. The safety and reliability of our products has been certified to international standards and agencies such as FM, UL, UL Canada, FM NEPSI and etc. Our core values support an ongoing goal of achieving the highest level of satisfaction from each and every customer. Period.

FloTrace core values.

FloTrace corporate culture is defined by a simple set of values that guide how we work everyday; Trust, Reliability, and Pride. Values that guide how we interact with our clients and colleagues. We hold each other accountable for creating a company we're proud to work. Whether you are a major customer or a small business we look forward to developing a strong business relationship with you and your company.